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    • Meet Dr. Shanker
    • Meet Dr. Dock
    • Meet Dr. Baker
    • Meet Dr. Segall
    • Meet the Team
    • Technology
    • Certifications
    • Patient Testimonials
    • Office Tour
  • Treatment
    • Braces
      • Types of Braces
      • Braces For Kids
      • Braces For Teens
      • Braces For Adults
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    • Clear Aligners
      • What Are Clear Aligners?
      • Clear Aligners For Kids
      • Clear Aligners For Teens
      • Clear Aligners For Adults
      • Clear Aligners FAQ
    • Orthodontics
      • Types Of Appliances
      • Appliance Instructions
      • Early Orthodontic Treatment
      • Common Orthodontic Issues
      • Life With Braces
      • Brushing & Flossing
      • Retainers
      • Emergency Care
      • Kidz Club
      • Orthodontics FAQ
    • Other Treatments
      • TMJ / TMD
      • Growth Modifications
      • Surgical Orthodontics
      • Interproximal Reduction
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Toothpaste Guide

Home » Toothpaste Guide

Between the huge number of toothpaste brands on the market today, the different flavors, and claims from most to do different things, it isn’t surprising that people feel so confused when it comes to something that should be as simple as buying a tube of toothpaste. This guide will help you identify the common ingredients in toothpaste, and help you understand the important factors to consider before buying toothpaste again.

Toothpaste comes in gel, paste, and powdered forms. When it comes to the type of toothpaste, the choice is more a matter of preference.

Basic Ingredients

  • Abrasive Agents – Abrasive agents are the scratchy substances added to toothpastes to help in the removal of food particles, bacteria, and minor stains. Calcium carbonate is one of many abrasive materials, and arguably the most common.
  • Flavor – When toothpastes are flavored, they almost always have artificial sweeteners to enhance the flavor of the toothpaste and increase the likelihood that you’ll use it. Flavors run the gamut from traditional mint to cinnamon that may appeal to adults, and bubble gum or lemon lime – flavors to target children.
  • Humectants – Humectants are moisturizing agents that keep paste and gel toothpastes from drying out. Glycerol is commonly used as a humectant.
  • Thickeners – Thickeners are used to give toothpaste its distinctive consistency, and to make it maintain a uniform consistency and come out of the tube easily.
  • Detergents – Sodium lauryl sulfate is the most common detergent used in products that foam up, like toothpaste does in your mouth.

What to Look For in Toothpaste

Fluoride is naturally occurring mineral. It is the most important ingredient to look for in a toothpaste. Although there are people who argue against using fluoride toothpaste, dental professionals like Drs. Cassinelli and Shanker emphasize that the fact that the incidence of tooth decay has decreased so significantly in the past 50 years is because of fluoridated toothpaste.

The suggestion that fluoridated water gives you enough fluoride to protect your teeth is wrong. Fluoride toothpaste is the best cavity protection there is. In addition to strengthening tooth enamel and protecting teeth from acid erosion (from acidic foods and drinks,) it remineralizes the surfaces of teeth that are suffering from early acid damage and may prevent developing tooth decay from worsening.

Tartar Control

Tartar is the result of hardened plaque buildup on the teeth. Good oral hygiene and in between twice yearly cleanings from a dental hygienist are the best defense against plaque buildup. Plaque turns to tartar when people neglect their oral hygiene. Over time, tartar can build up on teeth and under the gums, increasing the risk of gum disease.

Your best bet is to use a toothpaste that has a combination of anti-plaque agents. Products containing more than one plaque reducer may be more effective than products that only one. Common ingredients to look for are zinc citrate or pyrophosphates. Triclosan is an antibiotic that is believed to kill bacteria in the mouth, and it can be found in some anti-plaque toothpaste.

Look for toothpaste that bears the seal of the American Dental Association. That seal is an endorsement of the ADA – and it means that many dentists agree that that particular toothpaste does what toothpaste is designed to do. We can also recommend toothpaste to meet your specific oral health concerns at your next visit to our West Chester or Cincinnati, OH office.

Patient testimonials

Watch the Success Stories

We’re not just putting on braces or clear aligners. We’re adding value to people’s lives. Check out some of these life-changing stories below.

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patient REviews

Our 5-Star Patient Experience

We recognize that all our patients are unique and deserve to receive orthodontic care that reflects their individual needs. We are committed to working with you and your family to create a comfortable, stress-free, and rewarding orthodontic experience every time you visit.

Shanti H.
Just started the orthodontic procedure. The experience is excellent and the cost is reasonable
Response from the owner:Thank you. We are happy to be able to help you get the smile you want 😀
Sarah H.
This orthodontic team has been absolutely wonderful! Highly recommend for your orthodontic needs!
Response from the owner:Thank you, Sarah! We're thrilled to hear that you had a wonderful experience with our team. Your recommendation means a lot to us!
Triplets2010
All 3 of my children have gone here for a couple of years and they are amazing! Great customer service, top notch orthodontic care!
Response from the owner:Thank you for the 5-star review! We are so happy to hear you had a great experience with our staff and doctors. We love creating beautiful smiles!
Ashley P.
Very clean office. The staff was prepared for our visit, like having a new patient name board and plenty to do in the waiting room for littles. Staff was friendly and facility was very neat. We enjoyed our visit and didn't feel pressured to buy any treatment options.
Response from the owner:So glad you enjoyed your visit, and thank you for the wonderful review.
Jamie I.
Our daughter and son were patients several years ago. And now another daughter is a new patient with the office. We have had a great experience. Friendly and professional staff. Great communicators. Reasonably priced! Clean and warm environment. Highly recommend!
Response from the owner:Thank you for your review. It is our pleasure to provide excellent care for your family. We are so glad you chose our office again.
Valerie A.
My experience for my consultation was an experience that I’ve never had before. From the moment I arrived for my visit, until I was done, the staff was great and made me feel very comfortable. Thank you so much for such a wonderful experience!
Response from the owner:So happy to hear this. Thanks for the great review.
David B.
Friendly, knowledgeable, and professional. Office was immaculate. Great experience!
Response from the owner:Thanks. Appreciate the compliments!
Tasha F.
I wish I could give more than five stars! I truly enjoyed being a patient at Cassinelli, Shanker & Associates. Being able to go through this process with both of my sons made it even more special. The staff knew us by name and made us feel welcome at every appointment. I couldn’t recommend a better place to get braces 😁
Response from the owner:Thank you so much for the great review! It has been our pleasure treating your family. We have the best doctors and staff and love what we do!
Slice S.
Adult Invisalign, a 16 month process, I’m so glad I did it! Organized, we’ll communicated process and my providers were all amazing!
Response from the owner:Thank you so much for the 5-star review! We love what we do. It has been our pleasure having you as our patient!
Christin M.
They are such a phenomenal practice with caring and attentive staff! The orthodontists are knowledgeable and kind! We have had such a positive experience working with them!
Response from the owner:Thank you for the 5-star review! We have 4 of the best orthodontists and an amazing team. We are so happy to hear you agree!
Elisa C.
My experience I had with this office was excellent. They went over and beyond to make sure my child was comfortable was OK nothing was hurting her. I will always recommend you take your child to this dentist office for any dental work done on your children.
Response from the owner:Thank you so much for your kind words and 5-star review! We pride ourselves in offering the highest quality in patient care and customer satisfaction. It has been our please treating your daughter.
melissa D.
Super nice staff! I was in and out of there with all my questions answered. I get my Invisalign put in in two weeks and I am very excited.
Response from the owner:Thank you so much! We are so happy to join you on your journey to a new beautiful smile!
Crystal D.
We have been extremely happy with the level of care our daughter has received. Everyone in the office is friendly and knowledgeable. Our time in the office was quick and efficient. They estimated the length of her treatment plan to be 18 months and she finished a full six months early. We highly recommend Cassinelli and Shanker to anyone entering the orthodontics phase.
Response from the owner:Thank you for your feedback and excellent review! We love hearing you had a great experience. Your daughter was a star patient and it has been our pleasure treating her.
Kiersten G.
Friendly staff, easy experience. Went in for my 8 year old who is not losing baby teeth and has no room for any that can come in. Dr. set out a clear plan for the near future and things that may be farther out.
Response from the owner:Thank you for your 5-star review! We value patient relationships and are confident we have the best orthodontists in the city!
Mary M.
Great orthodontists and wonderful staff. They don’t rush treatment to get a great smile. They create great smiles and healthy bites that last.
Response from the owner:Thank you so much for your 5-star review! We have a great team and we strive for 100% satisfaction.
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Contact either our West Chester or our Cincinnati orthodontic office to schedule your complimentary new patient exam and learn about the wide variety of treatment options we offer. We look forward to meeting you and your family and helping you get the great smile you’ve always wanted.

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7242 Tylers Corners Dr. West Chester Township, OH 45069

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4881 Cooper Rd. Blue Ash, OH 45242

West Chester Township

Blue Ash

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